Startups from NSRCEL have responded proactively to combat the challenge posed by the COVID-19 pandemic using their current resources, technology and expertise. To support the healthcare infrastructure, two of NSRCEL’s startups CHMI and PupilMesh, from the IICDC program have deployed their technology to support India’s healthcare infrastructure. CHMI, a manufacturer of advanced affordable prosthetics founded […]
A marketing playbook is simply a documentation of the key strategies, processes, workflows, types of communications that should be used to meet marketing objectives to minimize risk and accelerate success. With close to a decade of experience in marketing and from being one of the initial core members of Zomato since the early days, Pramod, […]
Topic- Customer Discovery and Development Rishi Kulkarni is a serial entrepreneur with more than 15 years of startup experience. Currently, he is the CEO and co-founder of Revvsales, a business document management system. Prior to this, he founded a pluggable video infrastructure company called 1Click which was acquired by Freshworks inc .He shares his experiences […]
Setting the right prices for your product is a balancing act. According to Prof Sreelata Jonnalagedda, every business will have to do their homework and determine the factors to define the right price of their products. She has covered some common strategies entrepreneurs can use for pricing their products and services. There are three main categories to […]
Crises are generally viewed as dangerous, expensive and derailing from main agendas and priorities. However, a look back in history shows that crises and other such situations have forced people, countries, and even the world to innovate and find solutions. Here, two incubatees from NSRCEL reveal their perspective to deal with crisis and capitalizing on […]
The world is faced with an unprecedented crisis in the form of the Corona virus. We bring you comprehensive suggestions on fund raising during COVID-19 from our mentor Suryanarayanan A. Here are the key takeaways for startups: Now is the time to focus resource capability inwards. It will be key for your business to maintain […]
The COVID-19 pandemic is rapidly putting startups in a novel situation. Needless to say, thelockdown has affected businesses across the country. At this time of crisis, entrepreneurs should consider the following practices and strategies: Do a reality check on your Business – The companies who are profitable and scalable are often funded more. At this […]
It’s time for action. My top 10 Stay safe. Keep healthy. You, your family and everyone else around you, including all the associates in your start-up. I think as a country, we are doing great (relatively) so far. So, let’s continue to listen and follow those guidelines and advisory. Shared sacrifice. There is a huge […]
NSRCEL, the startup hub at Indian Institute of Management Bangalore,celebrates 20 years of entrepreneurship. The Dialogue by NSRCEL was organized in Gurugram on Saturday the 22nd of February. The theme for this gathering is ‘Building Value-add Brands: Leadership perspectives from the She-Suite’. Dr. Anita Gupta opened the session is the head of NSTEDB and our […]
The communication workshop at NSRCEL by Prof Rakesh Godhwani, Adjunct Faculty,Management Communication at IIMB opens up a world of whole new possibilities for the entrepreneurs. Most startup founders, especially those working in tech, pay too much attention to the technical aspect of their product, working under the impression that people will be able to understand […]
