zoojoo .be is a habit formation platform that helps member form over 250 different types of habits across areas like healthy eating, fitter living, productivity, stress management, time management, positivity and happier relationships. The platform leverages on behavior economics, gamification and context driven intelligence to help members with behavior change. Zoojoo.be is being used by over 500,000 employees across 50 large organizations clients like Accenture, HP, Mindtree, Tesco, Siemens and others. By helping these organizations drive positive behavior change among the employees, the platform has delivered quantifiable ROI like reduction in stress at workplaces, reduction in absenteeism and improved employee satisfaction. The company raised a seed round of USD 1 Million in the year 2015 and was acquired in 2018 by a US based health & wellness firm.