Gunjan started GJ’s as a stand-alone fashion store in Chennai and has expanded into malls and across cities. She joined the Goldman Sachs’ 10k Women program at IIM Bangalore for validating her expansion plan. GJ’s main offering is sales and customization of ethnic wear including Chikankari handwork. Gunjan sources from across India and helps the customer to choose what would look best on them, and then actually has it customized for them. GJ’s has made a name for itself with its loyal customer base, on social media as well as in fashion shows. The learnings and mentorship at NSRCEL helped Gunjan to withstand the business impact of Covid-19 and grow. During the first wave, she consolidated her retail operations and used the time to grow her presence online. A significant portion of GJ’s revenues in 2020-21 came from eCommerce and exhibitions. 2021-22 promises business growth to 3x the pre-pandemic levels.