"We are "ECONUT", a Farmer Producer Company facilitated by Coconut Development Board, GOI and NABARD incubating at NSRCEL-IIMB. The primary focus of Econut is to increase the overall income of the farmers and provide them a sustainable lifestyle. This is achieved by bridging the gap between the farmer and the consumer, wherein the farmer get direct prices from his produce as he is a shareholder of Econut. Apart from this, Econut trains unemployed youth and provide means of employment. Many rural youth have joined Econut and are all looking forward to remain in their village and help the company in its journey. This has curbed Rural migration to a great extent. In short by generating employment at rural level and providing farmers with better marketing options, Econut aims at overall rural empowerment. "