Ecochoice Naturals is an e-sourcing platform that helps growers and buyers of natural/chemical free/ organic food produce find each other. Facebook.com/adinaturals. The e-sourcing platform is focused on bringing the farmer and the buyer as close as possible in the entire agri-business chain.The biggest missing link is the availability of real time farm level data to the buyer that can enable them to make buying decisions much faster and more accurately. We proposes to collect this real time farm-level data by having Raitha Sahayaks (RS) or Agri Mitras based on geographical locations close to the places of organic cultivation. Based on this farm level information the RS will send out messages to the buyers on the type of produce that is available which matches closest to buyer requirement. Once the order is placed the produce will then be dispatched to the customer by the RS. The platform will provide for logistic integration and payment support. It aims to digitise the bulk transactions using modern age technology like Artificial Intelligence & Machine Learning for quality analysis, predicting shelf life and recommending buyers. Not just this, but through the Quality Assurance Systems the buyer can also request for a quality report of the products which will help them to make an informed decision. This will bring buyers and growers towards closer interaction that can reduce the role of middlemen and make organic food more affordable.