Incubation Program for Mobility Startups

NSRCEL is partnering with Maruti Suzuki India Limited, to help startups working on technology based innovations that can be applied in the Automobile and Mobility sector.

This is a 3-month (Pre-incubation) followed by 6-month (Incubation) engagement designed for startups in ideation to proof of concept stage working in innovations that can be applied in Automobile and Mobility space to become profit making businesses.

Program Highlights

Access to Domain Experts
Real-time assistance by domain experts.
Guidance on Regulations
Facilitating sessions to keep the entrepreneurs updated with the government regulations in the mobility space.
Investor Connect
Chance To Showcase Ventures Periodically At Startup Events/Exhibitions
Unparalleled Access To Our Extensive Mentor Network Including Alumni, Industry Experts And VCs
Need Assessment
Focus On Area Specific Development Of Ventures And Ecosystem Mapping Of Their Requirements
Opportunity to do a Paid PoC with Maruti Suzuki
Select startups will get incubation support from NSRCEL and an opportunity to do a Paid POC with Maruti Suzuki

Incubated Ventures

Grand Prize

Maruti Suzuki- CIAZ

Best Performing Startup gets a Maruti Suzuki-CIAZ

Who is it for?

Artificial Intelligence
Autonomous Mobility
Big Data Analysis
Connected Cars
Data Business / Data Monetization
Data Security
Digital Solutions
ESG & Carbon Neutrality
EVs & Related Ecosystem
Loyalty Program
Shared Mobility
Supply Chain
Vehicle Diagnostics
Augmented Reality (AR) / Virtual Reality (VR) / Mixed Reality (MR)
Vehicle Safety / Advanced Driver Assist System (ADAS)

Application Process

  • Startups with ideas in mobility and technology can submit their application on
  • Applicants will be shortlisted based on the viability of the idea and the proposed solution to the problem proposed to be solved
  • Selected ventures will enter the 3-month pre-incubation program. These ventures will pitch to qualify for incubation
  • Shortlisted ventures will enter a 6-month incubation program.

Eligibility Criteria

  • Should be in operation for less than 5 years
  • Should have received funding of less than ₹3.5Cr
  • Should not have more than 50 member team
  • Should be a technology based company
  • Should be incorporated in India


Before the Program

Early-stage startups who have an innovative technology and solution that can be applied to Automobile and Mobility sector and who fulfill the eligibility criteria listed above
Yes. We accept applications from solo founders.
Each applicant must apply with a single idea.
Sure, but to improve your chances of selection do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Automobile and Mobility sector.
Applications are currently open. The last date to apply for Mobility Startup Incubation is 15th April 2022.
Early-stage startups that demonstrate the potential to innovate, implement and create impact in the innovation areas listed in ‘Who is it for?’ section.
Founders are required to be committed to their idea full-time and must demonstrate the ability and entrepreneurial mindset to build and grow an organisation. While we love to work with startups with existing traction and customers, it is not a prerequisite for acceptance into the program.
After reviewing your application, promising candidates will be invited for an online interview. During this time you will be asked to pitch to the panel from NSRCEL and Maruti Suzuki, so we can better understand the solution you have to offer and what you are seeking from the Mobility Startup Incubation.

During the Program

It is free of cost. The program is fully sponsored by NSRCEL and Maruti Suzuki.
All the activities related to Pre-incubation & Incubation will be conducted online
We recommend that at least one of the founders attend the sessions and activities organised as part of pre-incubation and Incubation, to benefit from the sessions and workshops designed specifically for the program.
Pre-incubation is for a period of 3 months and Incubation is for a period of 6 months.
Startups selected for the 3 month program will get invites to attend virtual workshops, one-on-one mentoring sessions, masterclasses designed for Mobility startups, peer-peer learning activities and other networking sessions with our network of advisors and community of founders.
Pre-incubation will help us understand your venture better in terms of your business model, your strengths, challenges, and areas where support is required while you experience the NSRCEL’s way of engagement. Mentoring Interactions, workshops, sessions and events from NSRCEL and Maruti Suzuki can help to take your startup to the next level by building more clarity and being customer-focused.
The pre-incubation period will commence in the 1st week of May. We will update you with the calendar shortly.
2 members including the founder can attend the program.

After the Program

Neither NSRCEL nor Maruti Suzuki take any equity from the ventures,which are part of this program.
At the end of the three months, you will have the opportunity to pitch to our panel for being incubated and for funding support. Selected ventures will be incubated at NSRCEL for the next 6 months.
There is no funding support given to any startups during pre-incubation. Shortlisted ventures will enter a 6-month incubation program. Winning startup(s) get a paid POC with Maruti Suzuki, and may become a Business Partner to Maruti Suzuki.

Key Mentors

Noritaka Wakuda

Innovator and Marketer at Maruti Suzuki

Dr. S. Rajagopalan

Founder Director, IIITB Innovations Centre

Pradeep Varadaraja Banavara

Entrepreneur In Residence(NSRCEL) Previously Product Head-Grab

Sridhar Pabbisetty

Founding Director of Kautilya School of Public Policy

Malavika R Harita

Founder & CEO, Brand Circle

Krishna A

Executive Coach │ Social Volunteer │ Start-up Mentor │Consultant

Sri Krishnan

Consultant, Start-up mentor, Former Senior Vice President, Bosch

Anand Iyer

Business Coach & Mentor for Sales Leaders and Entrepreneurs

Umesh Nagarajaiah

Leadership Coach, Former - Managing Director, Bosch Chassis Systems

Powered by

For more details contact