Mobility
Empowering automobile startups in a 6 month immersive program
NSRCEL is partnering with automobile company Maruti Suzuki India Limited to help startups working on technology and mobility based innovations that can be applied in the automobile and automotive sector.
This is a 6-month incubation program designed for automobile and mobility startups in MVP/ paid pilot to scale up stage.
Who is it for?
From enabling accessible parking infrastructure to assistive technologies to Data & AI, we look to support innovative technology business models, that have a goal of improving the mobility ecosystem within the following sectors and beyond-
Eligibility Criteria
Should be in operation for less than 5 years
Should have received funding of less than ₹8-10 Cr
Should not have more than 50 member team
Should be a technology based company
Should be incorporated in India
Program Highlights
Access to Domain Experts
Mentors, industry experts, and professionals from diverse fields guide startups, fostering skill development and steering ventures towards success
Investor Connect
Tailored investor engagement and personalized portfolio support throughout the fundraising journey
Need Assessment
Thorough analyses to uncover distinctive hurdles providing targeted solutions to overcome their bottlenecks
Prizes Upto ₹1 Cr
Selected startups will get a Maruti Suzuki car and an opportunity for international immersion
Guidance on Regulations
Expert interventions that simplify and make accessible the complexities of navigating regulatory landscapes
Mentoring
Access to mentoring support from subject matter experts, industry veterans, policy analysts, and CEOs/entrepreneurs within the relevant domain
Paid POC with Maruti Suzuki
Selected startups will get the opportunity to secure a paid POC with Maruti Suzuki, depending on the viability of the product use case
Key Mentors
Muralidharan Sridharan
Coach/Member of Boards, Ex-President of Bosch, India
Rajesh Uppal
Executive Board Member (IT, HR and Safety) and Ex CIO, Maruti Suzuki
Prasanna Krishnamoorthy
CEO and Co-founder, Upekkha
Dr Ashwin Mahesh
Founder and CEO, Mapunity
Prof. Suresh Bhagavatula
Professor of Entrepreneurship, IIMB
Parag Dhol
Venture Capital at Athera Venture Partners
Malavika R Harita
Founder and CEO, Brand Circle
Ankush Agarwal
Sr. Director Talent Acquisition and Corporate Operations, Zeta Suite
Sachidanand BS
Visiting Assistant Professor at IIM Indore
Pradeep Banavara
Co-Founder, Obvious Technology
Kalpana Desigan
Head of Product – Business Operations, Postman
Kshitij Saxena
Co-Founder and CEO at Autoninja
Prof Sreelata Jonnalagedda
Professor of Marketing, IIM Bangalore
Umesh Nagarajaiah
Ex-Managing Director, Production Head, Business Head, Bosch
Anand Ayyadurai
Founder & CEO @ Vogo Rentals
Krishna A
Independent Director, Start-up Mentor at NSRCEL
Kannan Gopalakrishnan
Business Coach & Mentor, Adjunct Faculty at ISDM Business School
Sathish Pathakota
Ex-Director, Viscadia, Head of Technology, Thomson Reuters
Vasudev Avdhani
Ex-VP@Tata Advanced Materials Ltd, Consultant
Divay Pranav
Director Public Policy & StrategY
Frequently Asked Questions
Who is eligible to apply?
Early-stage startups who have an innovative technology that can be applied to the Mobility and allied sectors and who meets the criteria listed above.
If I have applied in the past, can I apply again?
Sure, but to improve your chances of selection do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Mobility and allied sectors.
Is there any program fees?
The program is free of cost and no equity is taken from the startups. The program is fully sponsored by NSRCEL and Maruti Suzuki.
Where will the program take place?
The program takes place in a hybrid format with physical events/meetups often taking place in Bangalore or other cities.
Will startups receive funding?
The startups will get access to the VC connects and grants. The selected startups will receive a paid POC with Maruti Suzuki and may become their Business Partner.
My question is not answered here. What do I do?
We will reply to all your queries within 24 hours of emailing us at nsrcel.mobility@iimb.ac.in
Hear from our ventures
TRUE Assistive Technology
From gaining business inputs from NSRCEL and technical feedback from the automotive market leader in India, Maruti Suzuki, they gained all-round development on their product, with sessions on presentations skills, OKRs, Marketing, Sales, Operations, etc. All the sessions offered were well curated and thought-provoking.
eShipz
As a startup generally we get opportunity to work in a small environment where we test our ideas but with NSRCEL and Maruti Suzuki when we got an opportunity to visit Maruti’s warehouse where we experienced the large movement of parcels generally we don’t see and later we were able to test our ideas into the large environment and then roll out the solution.
Maruti Suzuki’s exposure helped us understand how to scale up the existing solution to a larger corporation.
HyCube Works
We are immensely great full to have been a part of the Mobility Program, we got the opportunity to work closely with NSRCEL and Maruti Suzuki team mentors and coordinators, who had helped us to identify the market opportunity, launch MVP and plan for product quality and standardization on each step to match the market cap and supply and demand solutions in less lead time.
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Ecosystem Partners
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