Consumer Brands Incubation

Consumer Brands Incubation


With an increase in online shopping habits and, significant growth and organization in the D2C ecosystem, consumer brands are on the rise! We are on the lookout for the new-age consumer brands of today. NSRCEL, in association with ICICI Securities, brings to you a Startup Incubation Program to support tech-enabled emerging businesses and consumer brands. This program is targeted towards revenue stage consumer startups that are looking to optimize marketing strategy, nurture supply chain and find access to capital channels.

Why choose Consumer Brands Incubation?


Mentoring sessions with industry experts

Hands-on guidance from IIMB Faculty.

Access to capital/funding

Access to NSRCEL’s Startup Kit and vast D2C Partner Network

Marketing Strategy and Branding

Scaling Mindset

Eligibility Criteria


  • Must be a registered company with ARR less than Rs. 50 lakhs
  • Ideally with a direct-to-consumer business model.
  • Must be technologically driven/enabled

What we’re looking for


Growth potential

Product-market Fit

Recurring revenue run rate

Commitment to building a long-lasting brand

Application Process


  • D2C Startups looking for incubation can submit their application here
  • Applications will be evaluated and shortlisted based on the viability of the venture and several other parameters.
  • Selected ventures will enter the incubation program.

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For more details contact

nsrcel.consumerbrands@iimb.ac.in