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Decision making in desperate situations “when it comes to hiring someone in a senior leadership position with huge equity commitment, the decision is an almost irreversible decision” One of the biggest challenges that most early-stage startup...

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3 characteristics of an early stage founder mindset “At NSRCEL we recognize these challenges. Having been around for over a decade and having helped hundreds of founders, its become our second nature to engage with our startups in these difficult co...

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Team does matter “ There was no decision that was taken without a fight, the fights were not personal but about issues and transactions. This was what made the company unique”. If a startup founder in the mid 30’s is looking for funding, one of the...

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“It becomes clear that the only winning proposition startups have to make is to meet customers expectations by 10X” Does Starbucks sell coffee? Do people walk into Starbucks just for that cup of coffee in different sizes or the food along with...

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From a school in Johrat with no window panes to meeting the Prime Minister, Mridu Das and his company Automovill have come a long way. The team at NSRCEL remembers Mridu’s journey. He came to NSRCEL with his idea of solving a pain point in the car servi...

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“There is no easy way of letting go your self-esteem and ego to make a call to a random person at a (carefully calculated but still very much) random timing” Of course the answer in your head must have been an unapologetic YES. Because on an...

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“Standee — check, Brochures — check, Marketing video — check, Dresses — check, camera- charged, sales pitch — prepared and feedback forms printed.“ That was my idea of how sales booth at conferences work. But as a...

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I was immensely touched by the work that i-Saksham does, and it is directly linked to my fascination with whether curiosity is born from knowledge, the opposite, or a bit of both. i-Saksham renders this conundrum irrelevant, in that it teaches young adult...

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Anthill Creations a part of our social incubation program is making playgrounds more accessible to children from underprivileged backgrounds. Over the last one year everyone who visited NSRCEL was accustomed to seeing the anthill tyres in a selected colou...

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Sujoy Chaudhary, the founder of AIRIM funnily puts it, “My experience with starting AIRIM was like a video game. It started at Level 0 and got to the next level, one after another.” He further added, “We chose the name AIRIM because all the ...

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