Effectual Growth For Startups

  • Event Date January 7, 2017
  • Event Time 9:30 am-1:00 pm
  • Event Location Classroom N-001, IIM Bangalore.

Effectual Growth: Lessons from Expert Entrepreneurs on What It Takes to Grow Your Venture

Come spend half a day with Professor Saras Sarasvathy on understanding growth issued related to start-ups. Most people think that financing, especially funding from formal investors such as venture capitalists is the key to building high growth ventures. But twenty years of research into entrepreneurial expertise shows that high value partnerships are the key to growth. Yet small business owners and startup entrepreneurs across the world struggle with how to initiate, structure and manage high value partnerships. As part of the interactive workshop, local entrepreneurs will present their growth challenges and strategies to tackle these challenges. The workshop will explore ways to creatively solve real-life growth problems by applying research insights from effectual entrepreneurship. In doing so, you will have the opportunity to build your own insights and craft effectual growth strategies for your ventures.


Time Schedule
09:30 AM to 10:00 AM Registration,Verification & Networking
10:00 AM to 10:10 AM Introduction to Forstartups & NSRCEL
10:10 AM to 11:10 AM Effectual Growth For Startups by Prof.Saras D.Sarasvathy
11:10 AM to 11:40 AM Tea & Networking
11:40 PM to 01:15 PM Effectual Growth For Startups by Prof.Saras D.Sarasvathy

Click Here for Agenda


Professor Saras D. Sarasvathy

Isidore Horween Research Professor of Business Administration; Jamuna Raghavan Chair Professor in Entrepreneurship, Indian Institute of Management, Bangalore

A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves on the editorial boards of the Journal of Business Venturing and Strategic Entrepreneurship Journal and is advisor to entrepreneurship education programs in Europe and Asia. Her scholarly work has won several awards, including the 2001 William H. Newman Award from the Academy of Management and the 2009 Gerald E. Hills Best Paper Award from the American Marketing Association. Her book Effectuation: Elements of Entrepreneurial Expertise (book overview) was nominated for the 2009 Terry Book Award by the Academy of Management.

Effectuation is widely acclaimed as a rigorous framework for understanding the creation and growth of new organizations and markets. The research program based on effectuation involves over a dozen scholars from around the world whose published and working papers can be found at www.effectuation.org. Sarasvathy has also developed several cases and other instructional materials to teach effectuation. A new textbook, along with an open source instructor website, is currently in the works.

In addition to a master’s degree in industrial administration, Saras received her PhD in information systems from Carnegie Mellon University. Her thesis on entrepreneurial expertise was supervised by Herbert Simon, 1978 Nobel Laureate in Economics. Before joining Darden, she was on the faculty of University of Washington and University of Maryland. And before that, she was part of the founding team in five entrepreneurial ventures.

Click here for her SSRN Author Pageand here for a video interview with Big Think.

Click here for Speakers

Please Note:

As a part of the registration process, you are required to fill a survey. Click here to fill the survey.
Only people who have filled this survey COMPLETELY will be allowed to participate in the event with Prof. Sarasvathy.



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