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Decision making in desperate situations “when it comes to hiring someone in a senior leadership position with huge equity commitment, the decision is an almost irreversible decision” One of the biggest challenges that most early-stage startup...

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3 characteristics of an early stage founder mindset “At NSRCEL we recognize these challenges. Having been around for over a decade and having helped hundreds of founders, its become our second nature to engage with our startups in these difficult co...

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Team does matter “ There was no decision that was taken without a fight, the fights were not personal but about issues and transactions. This was what made the company unique”. If a startup founder in the mid 30’s is looking for funding, one of the...

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“It becomes clear that the only winning proposition startups have to make is to meet customers expectations by 10X” Does Starbucks sell coffee? Do people walk into Starbucks just for that cup of coffee in different sizes or the food along with...

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